Powerball

Powerball jackpots often reach staggering amounts, sometimes soaring into the hundreds of millions of dollars. It’s the kind of life-changing money that sparks big dreams and endless possibilities. Have you ever taken a moment to imagine what you would do if you hit the jackpot? A new home, traveling the world, early retirement — the options are limitless.

Even if you don’t win the grand prize, adding Power Play to your ticket can increase your non-jackpot winnings and bring those dreams a little closer. These posters were created to capture that sense of excitement and anticipation, offering a glimpse into the incredible potential that comes with playing Powerball.

The Powerball campaign included signage in retail stores, storefront displays, paid ads on public transportation, outdoor billboards, as well as radio and television commercials to engage the public.