PacWave Brand Identity

PacWave approached Teochiu Design with just a name and the early stages of a vision to develop and test innovative technology that harnesses the power of ocean waves for renewable energy. With that foundation, we stepped in to craft a complete brand identity and style guide. This guide serves as a comprehensive framework of visual and verbal elements, designed to ensure a consistent and professional presence across all platforms and touchpoints.

From the logo and typography to photography style, color palette, voice, and tone, every detail was carefully considered to reflect PacWave’s mission, values, and forward-thinking approach. The result is a cohesive and flexible brand system that helps PacWave tell its story with clarity, impact, and confidence.