Figaro's Pizza
Logo Redesign

Figaro’s Pizza faced a brand image issue. Promoting pizza during the height of the health craze was a challenge. With the rise of the Atkins diet and a growing focus on fitness, consumers were becoming more health-conscious and working hard to lose weight and keep it off. The existing Figaro’s logo didn’t help. The brand was represented by a heavyset Italian man with a mustache, a dated image that no longer resonated with modern culture.

To shift public perception, Figaro’s aimed to reinvent itself by introducing healthier menu options. In support of this new direction, Teochiu Design redesigned the logo to reflect a more health-focused identity. The updated logotype was made more modern by using a condensed form with a mix of rounded and sharp corners. The Figaro character was also refined with a cleaner haircut and a slimmer look, symbolizing the brand’s renewed commitment to wellness.