End Senseless Re-Gifting Campaign

The "End Senseless Re-Gifting" campaign was inspired by a common holiday experience receiving a clearly re-gifted item. This year, we encouraged people to break the cycle and choose something more meaningful, like Oregon Lottery Scratch-its. The campaign included signage in retail stores, storefront displays, paid ads on public transportation, outdoor billboards, an interactive microsite, as well as radio and television commercials to engage the public. It also served as the central theme for the Oregon Lottery’s holiday promotional events across the state, where prizes were given out and customers were reached and educated in a fun, memorable way.