Dam Proud Day

For Dam Proud Day, Oregon State University’s annual online day of giving and connection, Teochiu Design developed a comprehensive visual identity system to unify and elevate the campaign. My work included designing the event logo, social media graphics, printed collateral, signage, and templates for colleges and departments to adapt in promoting their programs. The design system was built to celebrate Beaver pride and foster community engagement, ensuring consistency across all platforms while allowing flexibility for diverse audiences. By creating a cohesive and vibrant brand presence, the materials supported OSU alumni, students, faculty, staff, fans, and friends in rallying together to celebrate and contribute to the programs and projects they value most.